Nick Bucher on the Apprentice and live event blogging

Following on from the discussions this afternoon about documenting what we we are doing as we do it. This is an article from Nick Bucher. It's talking mainly about blogging as the Apprentice is going out live, allowing people to respond and feedback as events take place.

Some quotes, talking about TV in this case but could be applied to other events and media.

The Apprentice - 'Social TV' demonstrating how viewers are consuming TV and internet at the same time
"In the same way that Guardian journalists blog live around sports events / technology launches, Guardian journalist Anna Pickard live blogs during each episode of the Apprentice. A devoted following have been leaving hundreds of comments as the show progresses and these are a visible manifestation of the trend to watch TV at the same time as using the internet - though it would be great to get more statistics on this!

The role of the internet in TV viewing is therefore not just based around catch-up TV and video on demand. Blogs and social media can be used to expand programme reach and audience interaction, with event TV like the Apprentice proving particularly popular - we are heading to a point where all TV be 'social' with viewers being able to feed back throughout every programme. Social media offers some interesting opportunities for two-way dialogue between programme and viewers, and as technology gets more sophisticated this level of this interaction will surely increase?"

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