"she was beginning to grapple with the converse: how to translate an interactive experience with a computer onto paper, "without just dumping"—an area known technically as "transcoding." In other words: how to turn time into space.
"Electronic is malleable. Print is rigid," she told me, then backtracked in characteristic fashion. "I guess I'm never sure that print is truly linear: it's more a simultaneous medium. Designers know a lot about how to control perception, how to present information in some way that helps you find what you need, or what it is they think you nee. Information is only useful when it can be understood."
http://www.aiga.org/content.cfm/medalist-murielcooper
http://www.adcglobal.org/archive/hof/2004/?id=5
Another great quote from her
“What is this new medium? In general its outstanding characteristics are dynamic in real time, interactive, incredibly malleable, some capability of learning and adapting to the user, or to information, or to some other set of relationships. Our goal is to make information into some form of communication… Information by itself does not have the level of ‘filtering’ that design brings to it.”
I wish I had a date for that quote, it's at least 15 years ago. Print this post
