Interesting article in Edge magazine by Tim Guest who was discussing Second Life and virtual worlds. Some interesting discussion about how IBM are using this software. Virtual worlds such as Second Life limit the number of people who can be online in the same space so they differ to traditional web in the sense that millions of people can be looking at a screen but in Second Life only a limited number of people can fit into a virtual room so it means business may become more tailored to the individual.
I can't find a link to the article but there is a piece by Tim Guest here discussing Second Life
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