Tuesday, January 22, 2008

Data Matrix QR code for new promo material


Set up by Vic in the NOISE office
Below is image to use on our new marketing materials. If your phone has a barcode reader simply hover your camera over it and you will be redirected to the NOISE page. It’s all very exciting. Can be used with or with out text


Some background info
The Active Print project is exploring how printed materials and digital displays can be linked to online content, services and applications in all kinds of urban/suburban/rural situations. In particular the concerns of the project lie in how this can be done using the mobile phone – the device that many people carry with them everywhere. Current camera phones now have good enough optics, resolution and processing power to be able to read special "barcode”-like symbols known as "codes" on the printed materials. These symbols encode information such as URLs, phone numbers and various pieces of meta information. When read and decoded by a camera phone, they can initiate several ways of linking the user to content and services,


For some reason it reminded me of this

Barcode Battler Print this post