One of the aspects of creating social tools that fascinates me is the ability to make the invisible visible, and what effect surfacing these patterns then has on us as individuals and groups.Print this post
For a while there have been carbon calculators on airline websites and environmentalist websites, but generally they have been about directly showing the impact of an individual action, rather than the patterns and trends influencing the actions in the first place.
That’s why I thought it was an essential component of from the start of Dopplr as a social tool for intelligent travellers to optimise their path through the world - and I’m delighted the beginnings of this are here now. Particular props to Boris and Tom for pulling off the design, which I’m pleased as punch with.
It’s a first step, and as with everything we do part of the bigger, beautiful jigsaw of the web. As MattB’s said it’s plugged into AMEE, and you might be already be subscribed to things like WorldChanging or EdenBee that can help you decide what to do about it.
It’s not enforcing any particular course of action - it’s the weighing scales, not the diet.
What we all do with this information is up to us.
Friday, May 09, 2008
More Dopplr
Quote from Matt Jones
