Web1.0: get Noise.
Web2.0: make Noise
Web3.0: filter Noise
Web4.0: Deaf - or SmartNoise?
Gerd Leonhard: Media Futurist

Most often, when people are asked to describe the current media landscape, they respond by making an inventory of tools and technologies. Our focus should be not on emerging technologies but on emerging cultural practices. Rather than listing tools, we need to understand the underlying logic shaping our current moment of media in transition. These properties cut across different media platforms and different cultural communities: they suggest something of the way we live in relation to media today.
Henry Jenkins, MIT Comparative Media Studies Program
November 6, 2006
Eight Traits of the New Media Landscape
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